Why Is It Cool To Not Care? Update On My Thoughts on Fast Fashion

Fashion November 2, 2016

So, I just wanted to make an update on my personal opinions on  fast fashion. It’s something that I’ve only really delve into the past year or so, so this is all still really new to me. Nevertheless, it’s important so I want to talk about it.

I made an informative post a few months ago on what I know and think about fast fashion and now, the consequences are in the back of my mind every single time I buy something. Which isn’t a bad thing, and I’m so happy I’m knowledgeable on the subject so that I’m not consciously investing all of my money into these corporate giants.

That being said, I’m finding it really difficult to cut it out of my life completely which is the plan in the long run. It’s rare I buy from fast fashion retailers but as winter is approaching, I’ve found myself looking for certain things I cannot find second hand or for a good price from ethical retailers.

For example, more recently I was on the lookout for a coat. I’ve had my eye out for a while for coats in my budget and ideally, I was going to thrift one. But, just my luck is I haven’t found anything that fits me, that I like, for a good price. So I’ve resulted in going to a high street brand. I’ve also shopped at high street brands for a jumper or two and a scarf, after looking elsewhere but again, struggling.

I think for young people, students, people generally on a budget, it’s totally understandable that there are certain things from fast fashion retailers that we are going to buy and will struggle to access elsewhere. I just think it’s one of them and sometimes, it can’t be helped.

However, I still totally stand by the thought of excess shopping at fast fashion retailers being selfish. A girl on my course at Uni told me that she shopped at ASOS every single day of the week?! Whether its accessories or general clothing, that’s excessive and unhealthy for yourself, and causing negative impacts on the environment and industry.


I’m all for minding my own business and letting people do what makes them happy, honestly I am. But it’s irritating, when these decisions are problematic for other people and the environment.

I was talking to my boyfriend who doesn’t care much for the matter, and he pointed out to me that ‘it’s very rare for people to think about how or where clothes are made before they buy them’, and I totally agree. I think theres a selection of people who genuinely are not aware on the matter, and a selection who are aware but don’t care anyway.

I can’t make anyone care about this stuff, because if you don’t care, then you don’t care. But I’m all for people educating themselves and just trying to make the world a better place. I don’t care if I sound like a hippy or whatever, it’s such a trend right now to not care about anything, but why?!

I don’t mean sit at home crying every night about all the things wrong with the industry or world generally, but educate yourselves on what you are spending the money that you have earned on and have some sympathy for those suffering due to the fast fashion industry.

For anyone thinking they don’t make a difference, they do. For example, if you’re someone that shops at ASOS 3 times a week, cutting that down to 1 would reduce the number of orders you place annually from 156 to 52. Which no, doesn’t mean they’re going  to ban sweatshops etc, but it’s less demand than they were getting before, which in the grand scheme of things, obviously reduces the amount of clothing which needs to be made and wasted.

Ideally in the future, more legislations will be put in place in the future for workers in the factories producing these clothes and safer, more ethical working conditions would be available. Additionally, consumers would stop buying clothes so frequently just to waste them. To cut things short.

I think it’s just a personal thing and once you care and understand the ins and outs of all the different problems, you can start to try and help, even if its baby help.


This really isn’t to dig in to anyone, and I feel like I’ve been reiterating that with disclaimers throughout the whole post, but it’s not. I just think it’s so important to educate yourselves on matters that you play a huge part in and just assess whether your morals are good or not. No-one needs to be too hard on themselves, just cutting down makes a difference.

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