In light of the continued criticism Kendall Jenner is receiving after covering the September issue of Vogue, I wanted to give my own opinion and outlook on the situation. I want to look at Vogue’s part in the cover, and what I think is going on with the renowned fashion magazine.
So, in regards to Kendall Jenner, everything she does is under the spotlight and consequently, observed 24/7. I think it’s fair to say that her achievements are rarely appreciated, especially from critics who comment “she doesn’t deserve it” and believe that her success is down to her social media fame and her famous family. Various covers of Kendall’s devote subtitles to her social media fame and quantity of followers, which is leading people to think “Is this what Vogue is about?” and honestly, getting quite bored. A point I would like to draw attention to, is that this is who Kendall Jenner is, and she may or may not be famous for being famous. It goes without saying that the Jenner’s/Kardashian’s are intelligent business women who have created an empire, and whether you like it or not, are shaping todays culture. If Kendall wants to model, so be it, and if her family name boosts her credibility, even better. After all, it’s not like she had a say in the family she would be born into and she’s still human. So what’s the problem?
Personally, my problem here is with Vogue, and it’s not for their decision to have Kendall cover the September issue, or even dedicating a whole issue to her. It’s their reasoning behind it. During an interview in November 2014, Anna Wintour, Editor in Chief of Vogue raised this comment regarding Kim Kardashian and Kanye West’s cover, which I find very interesting.
“I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us. Going back to Estée Lauder’s decision to make Kendall Jenner the face of Estée Lauder. What a fantastic decision that was! They have a wonderful brand that’s very traditionally American, and they decided they want to shake it up and reach a different audience. Now and again one has to do things like that. I think it’s part of the excitement and part of being a journalist. I hope another Kim Kardashian comes along this year!”
To summarise, Anna suggests that the Kardashians sell, and she’s not wrong. But, does this not make Vogue a tabloid, rather than a fashion magazine? A sell out? I have collected Vogue for a number of years like a lot of us have, and in total honestly I think the morals of Vogue as a business have changed, and I’m not sure it’s for the better.
Might I mention, it’s not questionable, that yes, Vogue know exactly what they’re doing. They have received ongoing backlash since Kim & Kanye’s cover in 2014 which might I add, sold 500,000 copies. In my opinion, I think a good majority of the shots from both this issue and the September issue of this year are actually, really good. But I feel like landing a model on the cover especially of the September issue, and then having to point out straight away that she’s received a billion likes, is really poor and disappointing particularly from Vogue whom everyone expects so much of in terms of being the leading fashion magazine. The lack of innovation and forward thinking is prominent.
And Vogue do not need to do this to sell! Everyone knows who Kendall is. Talking about her status and social media all the time is boring and unneeded, and I have no doubts Vogue would sell as much without it.
To prove my point, here are a few covers from various other big models whom mention nothing regarding popularity or fame. I know times have changed but the same nature of status applies to the social media comments that have been made on the covers starring Kendall Jenner.